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Privacy Policy

What is this Privacy Policy for?

This notice explains how AB InBev UK Limited T/A Budweiser Brewing Group UK&I, a company registered in England and Wales, company registration number: 3982132, with a registered address of: Bureau, 90 Fetter Lane, London, EC4A 1EN, Tel: +44 0870 606 8008, abi-team@first-privacy.com processes your personal data. We are committed to the protection of your personal data. This notice will explain to you how we will handle the personal data you provide us on this website.

The Website

This website and its owners take a proactive approach to user privacy and ensure the necessary steps are taken to protect the privacy of its users throughout their visiting experience. This website complies to all UK national laws and requirements for user privacy.

Data Processing and Uses

Under this section, we would like to explain the data flow to you. Data flow, in essence, refers to the journey of your personal data from the start to the end of this operation. The data flow for this processing operation has been described in detail below.

1. Introduction: The Horseshoe website which is accessible here: https://order.thehorseshoehampstead.com is designed to provide you with a platform to purchase orders from, create an account for future purchases and have an easy access to your order history, and to connect you with bars where you can pick your purchased orders from.

2. Personal data: On this website, there are three different ways where we get your personal data from. For each way, we only receive your personal data explicitly from you and not from any third party. Where and how do we get your personal data from? We have provided detailed information below in relation to where and how we receive your personal data from so that you are adequately informed.

(a) Use of Cookies

Cookies are small pieces of data being placed on the hard drive of a visitor’s device. With the help of cookies we can store information for a certain period of time and identify your device for the purposes mentioned below. Cookies will be stored on your device for a determined time periods and then they are deleted. These periods may vary depending on the type of cookies. Some cookies will be stored only for the time you are visiting our website (session cookie) and are automatically deleted once you close your browser, others cookies will be stored for a longer periods than your session (persistent cookies). On this website we may also use technologies that function similar to cookies such as local shared objects. These are small data files that enhance your web-browsing experience, for example, by allowing you to personalize the look a website that you frequently visit. We transparently inform you about our use of cookies and similar technologies in the sections below. In case you would like to further understand more about these technologies, you can as well set your browser settings to inform you about the cookies or similar technologies downloaded to your device. This website has in place different categories of cookies and similar technologies as detailed in the next chart. For "Strictly Necessary cookies" we are processing your personal data according to Art. 6 (1) (f) GDPR for the legitimate purposes explained in the title below. With regards to "Performance Cookies", "Functional Cookies" and "Targeting cookies", we are processing your personal data based on your consent according to Art. 6 (1) (a) GDPR for the purposes explained below. Your consent is collected and registered following the selection of your cookie preferences in our cookie banner. This site currently only makes use of Strictly Necessary cookies that must be accepted in-order for the website to function.

(b) Account registration

We would like to make it easier for you to place orders, get an easy access to your order history and interact with the website. Taking your interests into consideration, we would like to provide you with an opportunity to create an account on our website. The creation of this account is not necessary to purchase an order so we leave it up to you to decide whether you would like to make use of this opportunity. If you decide to create an account with us, we will only do so with your prior consent. To be sure that you really want this account and due to our commitment towards the protection of your personal data, we will send you a confirmation email upon registration. The personal data registered on this account remains completely under your control. If one day you decide that you no longer wish to have this account, you can request delete your account at any time by emailing us at abi-team@first-privacy.com

(c) Account registration: We are providing this website to you so that you can purchase orders easily. Purchasing any order is completely your decision. If you decide to purchase an order, you will have to provide us with the necessary information so that we process your data for placing that order. You provide us with this information for the order placed that we will then use to comply with performance of our contract with you. The contract is accessible here, Terms and Conditions

External Links

Although this website only looks to include quality, safe and relevant external links users should always adopt a policy of caution before clicking any external web links mentioned throughout this website. The owners of this website cannot guarantee or verify the contents of any externally linked website despite their best efforts. Users should therefore note they click on external links at their own risk and this website and its owners cannot be held liable for any damages or implications caused by visiting any external links mentioned.

Social Media Platforms

Communication, engagement and actions taken through external social media platforms that this website and its owners may participate on are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively. Users are advised to use social media platforms wisely and communicate / engage upon them with due care and caution in regard to their own privacy and personal details. This website nor its owners will ever ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone or email. This website may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.

Social Media Plug-ins

We may place various social media buttons on our website in the form of a plug-in. Please be aware that by visiting a website which integrates social media plugins, certain data (your current IP address, visited sites, the date and time the website etc.) is forwarded to these social media services even if you are not registered with these services. If you are already logged into the social media service when you click on the social media button, the social media service may also use this data to identify your user name and possibly even your real name. We have no control over the extent, nature and purpose of such data processing by the social media service. Please note that the social media service is perfectly capable of using this data to create pseudonymised and even individualised user profiles. You can find further information about data protection regarding social platforms on the privacy policies provided by the social media platforms.

Social Media Links

We may place various social media buttons on our platform in the form of links. We do only display a button on our platform and do not integrate any social media plugins. Personal data from you will only be transferred to the social media provider if you click on the button. If you are already logged into the social media service when you click on the social media button, the social media service may also use this data to identify your user name and possibly even your real name. We have no control over the extent, nature and purpose of such data processing by the social media service. Please note that the social media service is perfectly capable of using this data to create pseudonymised and even individualised user profiles. You can find further information about data protection regarding social platforms on the privacy policies provided by the social media platforms.

Legal Basis

We are committed to the protection of your fundamental rights. We always ensure that there is a legal basis for us to lawfully process your personal data. We will not use your personal data for purposes other than the ones specified above in this Privacy Policy. We will process your data in accordance with the following: Cookies data: We process your personal data for cookies, account registration and other marketing activities in accordance with Article 6(1)(a) of the UK GDPR. Order data: We process your personal data for the processing of orders based on Article 6(1)(b) of the UK GDPR because it is necessary for the performance of our order contract with you.

Data retention

We keep your personal data until you withdraw your consent or we no longer need your personal data to fulfil the purposes for which it was obtained, either way in accordance with the applicable laws.

Data transfers to third parties

We have contracted with third parties who will provide us with the support to carry out this operation. We may transfer some of your personal data to such third parties for the performance of this processing operation and where this is the case, the transfer and data processing takes place only in accordance with applicable laws and is regulated by legal agreements, if applicable. Please note that we rely on some providers that are based in the U.S. The U.S. does not provide for an adequate level of data protection which bears the risk of authorities accessing your data without providing you with the appropriate information, the absence of data subjects rights, a lack of legal remedies, and loss of control over your personal data. We would like you to keep this into consideration whilst making a decision on whether you would like us to process your data further.

Data subject rights

You have the right to request that your personal data kept by AB InBev is rectified, if it is incomplete or inaccurate, or that it is erased or blocked. You also have the right to object to the processing based on your particular situation. You have the right to lodge a complaint with a supervisory authority, if you consider that our processing of your personal data infringes your rights.

Security measures

We adopt technical and organizational measures to protect your data as comprehensively as possible. In addition to the commitment of our employees to secrecy and a careful selection and monitoring of our service providers, we also secure our operating environment adequately.

Terms and Conditions of Sale

The terms and conditions of sale for this website can be found here: Terms and Conditions

Contact details of the Data Protection Officer

If you have any questions, comments or complaints, please contact our data privacy officer FIRST PRIVACY GmbH at web: www.first-privacy.com or email: abi-team@first-privacy.com.

Resources & Further Information